Like the human body, your organization is a living system. Like the nervous system of your body, culture and communication permeates your company, reaching into every corner and touching every person. It carries all the messages and meaning throughout the organization, including beliefs and values, expectations, the nature of relationships, decision-making, coordination, cooperation and more. To be a superbly successful company, you must Create Optimal Culture and Communication that support and reinforce the essence of who you are and where you are going.

Key Elements in Creating Optimal Culture and Communication

• Emphasize, role model and enforce corporate ethics and integrity
• Define expectations for quality of your products or services, communicate them, and use systems to monitor and support the desired outcomes
• Make crystal clear what “customer focus” and “customer loyalty ” mean in your company and empower employees to make it happen
• Create an environment that expects and rewards effective creativity, initiative, risk-taking and decision-making
• Expect and empower positive relationships at every level – individuals, groups and organizations, internal and external
• Imbue the organization with a culture of cooperation, collaboration, mutual respect, individual and group responsibility
• Map, orchestrate and implement major transitions with care and attention to both the business and the human issues

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